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As the need to gain competitive edge tightens, companies that were once content to cultivate their local and national markets are now keen to globalise their operations and tap into new markets.

Global sourcing, and specifically low-cost country sourcing, is a hot topic. Legitimised by early pioneers, offshore providers proved their value as alternative resources. Companies initially questioning why you would source from low-cost countries are now asking: why wouldn't you?

As familiarity with the available opportunities has increased, so more enlightened companies have come to focus less on achieving incremental cost improvements and, instead, are evaluating all their capabilities to define a winning global sourcing strategy.
SHRI SYSTEMS BPO says clients turning to India in recession

Global companies are implementing offshore outsourcing strategies during the downturn. They are expanding their business processes delivered from offshore locations to reduce costs, improve efficiency and take advantage of the pool of global talent.
In an article in PCWorld.com, Ritesh Idnani, Vice President and Head, Global Sales and Marketing, Shri Systems BPO, says, "Companies are under pressure to cut costs, and are more receptive to new ideas that can help them do it."

Ritesh adds that companies seek a turnaround from their service providers. He discusses how Shri Systems BPO is partnering with customers at a strategic level. "A number of the company's recent wins have been in the media and entertainment segment, for example, where the revenue model is under pressure as advertising and circulation revenues are down, and there is severe cost pressure."